Recently I demonstrated our Recovery solution to an Insurance Broker who had just upgraded their Tape Backup system. 
My question to them was
“When was the last time you tested your backups to see if you can recover your system and data?”His answer:
“I worry so much about the backups that I don’t get any sleep at nights!”That was until he saw how quickly I recovered their server into my laptop in a Virtualised environment.
Who do you know who doesn’t sleep at nights worrying about their systems and data?